KATHMANDU, April 6: Sayami Group, the authorized distributor for India’s Rajhans Group in Nepal, has launched Schmitten and Hoppits chocolates in the Nepali market.
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Rajhans Group has launched its premium chocolate brand ‘Schmitten’ & ‘Hoppits’ in Nepal. Sayami Group is appointed as their authorised distributor in the country, as per a press statement.
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Apr 6, 2017-Rajhans Group India has launched its premium brand chocolates named Schmitten and Hoppits. The company has appointed Sayami Group as the authorised distributor for the promotion of its products in Nepali market.
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In yet another successful move, the fast-growing luxury chocolate brand ‘Schmitten’ has not only appeased the taste buds of the chocoholics but also allured the minds of the masses. Among the stiff competition to be top 50 buzziest brands this year, Schmitten has made into by having secured its position in the buzziest brand. “Our outstanding campaigns, out-of-the-box communications strategies and all the more impeccable chocolate quality have helped Schmitten achieve top-of-the-mind awareness amid the masses.
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SURAT: It's not just Surat's famed farsan that is going places. After gharis and khajas, 'Made in Surat' dark chocolates are fast dotting the shelves in south India.
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AHMEDABAD: Surat-based Rajhans Group has roped in adman Prasoon Joshi and Bollywood actor Priyanka Chopra to promote its premium luxury chocolateSchmitten, which will soon be dished out in experience-cum-retail
lounges designed by a Zurich-based design house across 50 cities in India. "Apart from the product per se, the brand will stand out with its positioning in modern retail and television commercials," said Jayesh Desai, chairman of
Rajhans Group, a Rs 3,000-crore conglomerate engaged in setting up multiplexes and manufacturing synthetic textiles.
The third quarter of 2014 saw some interesting leverage of social media in various sectors in India. Brands ranging from FMCG, television, food & beverages to consumer appliances and banking & insurance have experimented with the medium. Moving away from conventions, brands have tried a more contemporary approach in fan engagement. Creative storytelling, content co-creation, quirky videos and standup comedians have made their entry too.
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As marketers dissect luxury into 'premium luxury' and 'affordable luxury', we take a look at what the word really connotes today. And, if luxury is, in part, going mass, then how does a marketer create exclusivity around a brand?
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Watch here for the exclusive launch of Hoppits by Priyanka Chopra
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After an engaging online campaign, @LoveSchmitten releases an ad featuring @priyankachopra
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Forget what your elders taught you about sharing and caring. It does not apply to a bar of chocolate - so says premium chocolate brand Schmitten.
Created by the Rs 3,500-crore Rajhans (Desai Jain) Group, a real estate major, Schmitten is a brand of luxury chocolates. The Rajhans Group has set up a manufacturing unit in Surat with 100 per cent European supply across all operations. While the coco beans are Ghanaian and the recipe Swiss, the unit boasts of state-of-the-art equipment from Switzerland, Denmark and Germany.
Read More..It was a year ago that we received word of new chocolate factory being set up in Gujarat by Surat based Rajhans Group. Twelve months down the line, they have not only launched their range of chocolates, but also roped in the charming Priyanka Chopra to swear that she will not share her slab of Schmitten with anyone.
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A Rajhans group has made its first foray into the confectionery industry by launching its Schmitten brand in India and it is hoping to become the domestic market leader in Premium chocolate.
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Gone are the days of sharing. Real estate giant, Rajhans Group-owned premium chocolate, Schmittenthat makes its chocolates from world-class Swiss technology, says that your Schmitten is only yours to have, it is not meant to be shared with anyone. In fact, it also goes to the extent of making it a punishable crime to even ask for a bite of the precious chocolate!
In the new television commercial, it has roped in actress and singer, Priyanka Chopra as a Broadway singer. Dressed in the traditional Chinese robe, she warns against touching her Schmitten in a song and dance routine. She sings that taking her Schmitten is a crime and that even hardcore jailbirds agree with her.
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